A multidisciplinary, conceptually driven and strategically minded Creative Director, focused on solving complex business challenges with human-centred design thinking.
With a user-centric view and a balanced understanding of strategy, research, testing, architecture, interaction and design, I provide innovative enriching responsive web and app experiences for users.
I have an ability to focus on design detail, ascertain user value and impact. Experienced in solving complex design problems for web interactions and software solutions, I am also capable of translating research findings into complex interaction designs. I champion user-centered design principles, and rely on them to lead in the creation of experiences that meet user needs (while simultaneously addressing business goals).
An inspired ideas person with an unwavering creative passion for art, design, typography, photography and Illustration. I have an insatiable curiosity with a lust for knowledge about all things related to the creative industry. Focused and solutions-driven, with the knowledge and experience to support different ‘design and creative types’, understanding that different people have varied ways of working. I use different approaches to get the best work out of my team.
Recognising that, whilst being creative requires varying degrees of freedom, being lost-in-thought, tweed jackets and dramatic hand-waving, a well-thought-out process and structure works wonders. I enjoy crafting and amending his processes until he's got what resembles an assembly line of fantastic creative design solutions being pumped out by his team of designers and creatives.
I am a leader who can push boundaries, inspire teams and deliver irresistible solutions that address the business' and users' needs. Leading, supporting, managing, mentoring, and guiding a multi-disciplinary research, interaction and information architecture, UX user experience, interaction and visual design team.
Past work include – Adobe, AIMIA, BT, Buena Vista, Dell, Dixons Carphone, HP, Invesco Perpetual, KallKwik, Maersk, Newport City Council, Overland Storage, Parker Pens, PC World, Pentium, Pizza Hut, PlayStation, Renaisi, Rotring, The Royal Mint, Sony, O2 (Telefónica UK), Thames Valley Police, Toshiba, Vax, Vodafone and Waterman.