Jason Hopkins | Head of Design | Design Lead | Design Manager | London | Reading, Berkshire | United Kingdom | @jasonhopkins

Head of UX and Design

A conceptually driven and strategically minded Head of UX & Design, focused on solving complex business challenges with human-centred design thinking.


With a user-centric view and a balanced understanding of strategy, research, testing, architecture, interaction and design, I provide innovative enriching responsive web and app experiences for users.

I have an ability to focus on design detail, ascertain user value and impact. Experienced in solving complex design problems for web interactions and software solutions, I am also capable of translating research findings into complex interaction designs. I champion user-centered design principles, and rely on them to lead in the creation of experiences that meet user needs (while simultaneously addressing business goals).

I am a leader who can push boundaries, inspire teams and deliver irresistible solutions that address the business' and users' needs. Leading, supporting, managing, mentoring, and guiding a multi-disciplinary research, interaction and information architecture, UX user experience, interaction and visual design team.

I am focused and solutions-driven, with the knowledge and experience to support different ‘design and creative types’, understanding that different people have varied ways of working. I use different approaches to get the best work out of his team.

He understands the value of a strong strategy, and by utilising trend analysis, market and user research, he focuses on making sure the work produced is grounded in real insights that complement business and user goals. Not only that, but he can effectively communicate why his ideas are strategically sound.

Past work include – Adobe, AIMIA, BT, Buena Vista, Dell, Dixons Carphone, HP, Invesco Perpetual, KallKwik, Maersk, Newport City Council, Overland Storage, Parker Pens, PC World, Pentium, Pizza Hut, PlayStation, Renaisi, Rotring, The Royal Mint, Sony, O2 (Telefónica UK), Thames Valley Police, Toshiba, Vax, Vodafone and Waterman.

Jason Hopkins | Head of UX & Design | Experience Design Lead | Digital Creative Director | London | Reading, Berkshire | United Kingdom

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