With energy and passion, I set the direction, vision, and methodology for my design teams. Transforming ideas, business opportunities, research and creative vision into tangible experiences that provide clear, usable, useful and desirable outcomes for users
With a user-centric view and a balanced understanding of strategy, research, testing, archietecture, interaction and design, I provide innovatively enriching responsive web and app experiences for users.
I have an ability to focus on design detail and ascertain user value and impact. Experienced in solving complex design problems for web interactions and software solutions, I am also capable of translating research findings into complex interaction designs. I champion user-centered design principles, and rely on them to lead in the creation of experiences that meet user needs (while simultaneously addressing business goals).
I am a leader who can push boundaries, inspire teams and deliver irresistible solutions that address the users' needs. Leading, supporting, managing, mentoring, and guiding a multi-disciplinary research, architecture, UX user experience, interaction, UI user interface design and visual design team.
Clients include – Adobe, AIMIA, BT, Buena Vista, Dell, Dixons Carphone, HP, Invesco Perpetual, KallKwik, Maersk, Newport City Council, Overland Storage, Parker Pens, PC World, Pentium, Pizza Hut, PlayStation, Renaisi, Rotring, The Royal Mint, Sony, O2 (Telefónica UK), Thames Valley Police, Toshiba, Vax, Vodafone and Waterman.