AIMIA

How do you design a next generation loyalty program?

Client:

AIMIA INC

Services:

UI & UX Design

Aimia Inc. is a renowned global leader in data-driven marketing, specializing in delivering exceptional loyalty solutions. As part of the UK and US teams, I was responsible for UX, IA and UI Design. Working as a hybrid designer, I played a pivotal role in designing a cutting-edge loyalty program. This next-generation solution incorporated traditional program standards alongside innovative features such as location-based rewards, social media integration, gamification, financial management, e-commerce, web responsive, mobile and tablet apps, and contact center and store manager system applications.

Operating in an Agile manner across responsive consumer B2C products, business/care management, and store promotions management systems, I created a versatile white-label solution that could be utilised across Aimia's entire portfolio, including Nectar and Delta Miles. By prioritising user experience before focusing on brand integration at the UI Visual Design stage, I ensured the best possible customer experience.