During 2013, we have seen major developments in responsive e-commerce websites. Responsive web design offers new opportunities and challenges for boosting online sales. Here is my top 10 responsive mobile and desktop e-commerce websites of 2013.
Mobile use of the internet is exploding and it’s expected to overtake desktop during 2014/15. The disparate screen sizes and a huge range of devices available is overwhelming, but it’s a challenge online retailers need to address. They need a responsive e-commerce websites.
Most online shoppers will soon be purchase their goods from either a mobile or tablet device. Given the rapid global growth of the mobile/tablet market, there are opportunities to tap into new and lucrative markets.
UI UX Design to sell everywhere!
Personally, I always work mobile first, meaning that I design for mobile devices first and work up. A lot of e-commerce sites suffer from unnecessary bloat and a responsive approach requires designers and retailers to trim the fat. This means better considering information architecture, streamlining checkout processes and optimising written and visual content for mobile.
Given the advantages of this approach, it’s surprising that great examples of responsive commerce websites are few and far between. I am sure this will change by the end of 2014.