Now that we have survived another April Fools’ Day, I wanted to look back at all the creative and inspirational viral April Fools’ Day campaigns that have come out of this age-old tradition.
To Quote Wikipedia.
April Fools’ Day (sometimes called April Fool’s Day or All Fools’ Day) is an old custom celebrated every year on the first day of April. Popular since the 19th century, the day is not a national holiday in any country, but it is widely recognized throughout European cultures and celebrated as a day when people play practical jokes and hoaxes on each other, both the jokes and their victims being known as “April fools”.
What we all know to be a day of mischief and foolery is also seen as an opportunity for the companies and brands that we love to get noticed in some bizarre, funny and in some case surprising ways.
Bringing you the latest advancement in Wi-Fi technology, check out Pet-Fi, the world’s first pet-powered mobile broadband solution. We know you love your pets and you love having them close-by, so why not take advantage of that?
On March 31, 2013, Google launched Google Nose. Jon Wooly, the product manager, said, “We’re excited to announce our newest addition to Search: Google Nose. What do wet dogs smell like? Google Nose! How about victory? Google Nose! Try searching on Google for ‘wet dog’ and explore other smells that people sniffed for, or visit google.com/nose to learn more. Happy smelling!
On April 1, 2012, Google Maps 8-bit for NES was launched. Take a look at the announcement video for “Google Maps 8-Bit,” a port of the popular map service to the Nintendo Entertainment System.
The search giant decided in 2011 to poke fun at the infamously terrible Comic Sans font. Google has released an extension for its Google Chrome Web browser entitled “Comic Sans for Everyone” which turns the font on every Web page into Comic Sans.
Also in 2011
Virgin announced on it’s website that founder Sir Richard Branson, decided to buy Pluto for an undisclosed sum and reinstate it as a planet. Branson is also having a special deep space vehicle built that will help increase Pluto’s planetary mass.
On April 1, 2010, Google UK introduced Translate for Animals (beta), an Android application that allowed humans “to better understand our animal friends.” The announcement included a modest little video entitled, “Introducing Translate for Animals.”
Also in 2010
BMW announced on April Fools’ Day 2010 that it would be releasing tags, which were intended to show off the driver’s political leanings. It comes in the colors of all of the major UK parties, including red, blue, and yellow.
Uwe Beanhadde, head of Made-up Technology, said: “One of the most popular features, sure to strike a chord with the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing.”
Take advantage of their “No Booking Fees” promotion save $3,000,000,000,000 so that you can fly to Mars from only $99. In case they take down the ad on their homepage, check out Expedia’s No Interplanetary Booking Fees information page that includes a YouTube video, links to hotels, and a list of activities, all the info you need to book your flight and enjoy your stay.
Although Google acquired YouTube in October 2006 (for $1.65 billion), the company and its video-sharing subsidiary didn’t start using videos in its annual tomfoolery until April 1, 2008. That’s when YouTube participated in Google’s April Fools’ Day tradition for the first time. All the featured videos on YouTube’s homepages linked to “Rick Astley – Never Gonna Give You Up“, causing all users of the website who clicked on featured videos to be “Rickrolled.”