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Available for new opportunities

UX & Product Design Leader · London

Designing clarity in complex environments.

I help organisations design and deliver digital products that people trust, understand and adopt. Spanning strategy, research, design and delivery over 20+ years.

Maersk — Global Logistics

20+ Years of senior delivery Finance, telecoms, logistics, government
Digital Impact Awards Winner including Overall, Tech/Media/Telecoms
D&AD Associate Member Elected to the Design & Art Direction body
Superbrands Work published in the Superbrands series
Selected work

Case studies from complex organisations.

View all work
What I do

End-to-end design capability,
senior from day one.

Whether you need someone to shape a team, define direction, or see a product through to delivery.

01

UX & Product Design

End-to-end journeys, flows and interfaces that are clear, usable and grounded in real user needs.

02

Discovery & Problem Framing

Turning ambiguity into shared understanding through research, insight and structured exploration.

03

Design Systems & Accessibility

Scalable foundations that support consistency, quality and genuinely inclusive experiences.

04

Delivery & Iteration

Working with teams to move from concept to release, iterating on evidence rather than assumption.

How I work

Pragmatic.
Evidence-led.
Close to delivery.

I'm used to operating in complex environments — large organisations, regulated sectors and transformation programmes — where the cost of getting it wrong is high.

My experience spans finance, telecoms, logistics, construction and government services. I balance user needs, business goals and technical constraints without losing sight of what actually ships.

More about me
01
Strategic and hands-onContributing at leadership level or working directly in the design detail — wherever the impact is greatest.
02
Multidisciplinary by defaultWorking closely with product, engineering, research and senior stakeholders to align and move things forward.
03
Accessibility embedded, not bolted onInclusive design from the first sketch through to QA — not a phase or an audit at the end.
04
Open to roles in any locationBased in London. Comfortable with hybrid, remote or on-site depending on the context.
Let's talk

Ready to talk?

Do you need a design leader to shape a team, define direction or support your next product — I'd like to hear about it.